GETTING THE HONEY TO MARKET 145 



every one showed a slight drip down one side. 

 This little streak of honey would catch all the 

 dust and thus it soon became anything but 

 attractive. The label was printed in only one 

 color so that altogether there was no compari- 

 son in the appearance of the brands. Had the 

 writer been in search of honey for his own table 

 it is easy to guess which he would buy if he 

 knew nothing of either producer. Further- 

 more, he left the store with the feeling that he 

 had learned some lessons which he could utilize 

 to good advantage in marketing his own honey 

 crop. One does not have to look far to see that 

 money spent in putting up our product in the 

 most attractive package will come back several 

 times over when we sell the crop. 



Package Must Fit the Trade. — This 

 brings us to another consideration; the kind of 

 package in which to ship. This depends alto- 

 gether on the trade to which the honey is to be 

 sold. If to a buyer who will sell it again under 

 his own trade name it should have no mark of 



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