GETTING THE HONEY TO MARKET 147 



happens that when he goes into a strange mar- 

 ket the only buyers who will present themselves 

 will be those who buy to sell again under their 

 own name and such would not buy honey with 

 the individual trade-mark. It is well to corre- 

 spond with the commission merchant with 

 whom one expects to deal and learn something 

 of the market requirements. Some of the 

 largest sellers of honey in the Middle West 

 have a trade which they supply with comb 

 honey in their own cartons and with each case 

 they send a placard for advertising purposes. 

 This trade has come to look for the brand. 

 Honey sold to this trade is placed in the cartons 

 and repacked after it reaches their warehouse. 

 Of course, not all of the honey that passes 

 through their hands is handled in this manner. 

 Geneeal Requirements. — The writer 

 interviewed a number of dealers both whole- 

 sale and retail. "^Alien asked for some general 

 advice to the honey seller they agreed on the 

 following: 



