CHAPTER XIII. 
HOW TO SECURE A GOOD MARKET, 
Quality. Asa rule it is easy enough to secure some 
kind of a market, but to secure the best frequently re- 
quires considerable effort. To get fancy prices requires 
first of all that the product be of superior quality. This 
is particularly true of milk. The extensive agitation in 
recent years for clean, pure milk has had the effect of 
putting a high premium upon such milk. The public is 
becoming aware of the dangers which lurk in dirty, un- 
sanitary milk and is willing to pay a good price for milk 
whose wholesomeness is unquestioned. 
Value of Advertising: To obtain big prices it is not 
enough to have products of superior quality, but what- 
ever particular merits they have must be forcibly brought 
to the attention of consumers. In other words, a certain 
amount of advertising is necessary. 
It is good policy to furnish prospective customers a 
few free samples and to distribute leaflets describing the 
conditions under which the products are produced and 
handled. If the milk is produced in clean, ventilated, 
whitewashed stables, and from cows which are regularly 
tested for tuberculosis; if the milk is handled by clean, 
healthy attendants and is thoroughly cooled and aerated 
immediately after milking; and if, in addition, all this 
is certified to by a competent inspector, an increase in 
prices and patronage is certain to follow when such facts 
are placed before the public. 
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