120 MARKET DAIRYING 
Secure Reliable Customers; Where milk and cream 
are shipped some distance, it is important to determine 
beforehand the reliability of the buyer. As a rule it 
is good policy not to make more than three shipments 
before the first has been paid for. It is well, even where 
milk and cream are sold locally, to investigate the stand- 
ings of customers before their accounts have run up very 
high, 
Selling Direct to Consumers. No argument is need- 
ed to show the advantage of selling dairy products direct 
to consumers wherever this is possible. It means the 
elimination of the middleman whose profits are saved to 
the dairyman. 
Letterhead Stationery. It is not only businesslike 
to use stationery with a suitable letterhead, but it also 
serves to advertise the business. The following is sub- 
mitted as a suitable form of letterhead: 
Springdale Sanitary Dairy. 
"J.C. Boone, Prop. 
; Dealer in 
Pure, Bottled, Jersey Milk and Cream 
from Tuberculin Tested Cows. 
Reidsville, N. H.............. 190.. 
