MARKETING BUTTER AND CHEESE 267 
injures the butter less, causes less water to be lost, facili- 
tates the wrapping, and makes it easier to pack the butter. 
The butter is preferably packed directly from the churn 
into square boxes of a size to fit the printer. Where butter 
is printed from tubs, there is too much butter left in 
irregular pieces, which are hard to repack and must be 
disposed of in bulk. 
MARKETING CREAMERY BUTTER. 
The producer of any commodity is always confronted 
with the problem of finding the best markets for his 
product. Indeed his success is measured more or less by 
his ability in handling this end of the business. 
Buttermakers lose thousands and thousands of dollars 
every year because they do not fully understand how to 
manage the sale of their product. They fall into the 
clutches of men without credit or credentials who offer 
big prices but no returns. Swindlers are always on the 
lookout for victims and every year many buttermakers 
are entrapped by them. To the one who is just beginning 
to seek a market for his butter the following course of 
procedure is recommended. 
1. Find the names of three or more leading reputable 
butter firms in the leading butter markets by inquiring of 
men from whom trustworthy information may be ex- 
pected. 
2. Divide a day’s standard make among these butter 
firms and instruct each to send you statement as to the 
price they can give you net (f. 0. b.) at your station for 
regular shipments, the price to be based on quotations of 
some leading market. Inform them further that you are 
ready and willing to comply with their demands as to 
color, package, and salt, in future shipments. 
