MARKETING BUTTER AND CHEESE 271 
MARKETING DAIRY BUTTER. 
For fancy trade, one-pound prints wrapped in parch- 
ment paper are the most popular. These prints are 
made with a small hand printer which should 
have the dairyman’s monogram cut into it. The im- 
print of the monogram in the butter will serve as a 
guarantee of its genuineness, It is also desirable to 
have some neat letter- 
ing on the parchment 
wrapper, such, for ex- 
ample, as Fancy Dairy 
Butter, Cold Spring 
Dairy Butter, Golden 
Jersey Butter, ete. 
Prints must be kept 
cold to preserve their 
attractive rectangular 
appearance. 
The best prices for 
Fig. 55.—Print Butter Box. butter are realized by 
selling it direct to the 
consumer. With milk dealers who retail milk and cream, 
this method of marketing not only vields the best prices, 
but is also the most convenient, because the butter can be 
disposed of at the same time as the milk and cream. 
A covered box like that shown in Fig. 55 is best 
adapted for carrying print butter to market. Ice may be 
packed in the box with the butter during warm weather. 
With the small butter producer the greatest trouble is 
finding a suitable market for his product. It is custom- 
ary with most of these producers to sell their butter to 
the country grocer, who, as a rule, makes little discrimi- 
