K5;& j£ir?a6is i?Ja.v 



the average at least 56c per year, per cow, in fuel through doing away with 

 the old bothersome tank-heater. 



Add this to the saving in labor, the increase in milk yield, and we have 

 a total of $26.06. 



Now, estimate how much feed your cows waste every day by nosing it 

 back into their stalls, how much feed is wasted by the fast-eating cow taking 

 feed she does not need from a cow that eats more slowly. Assume that 

 James equipment saves only a fourth instead of all this waste in feed. 



Add that to the saving in labor and fuel and the increase in milk yield. 



Now estimate, if you can, what it is worth to you in dollars and cents to 

 insure better health for your cows by reason of sanitary conditions in the 

 barn; avoiding disease by being able to keep your cows clean, dry and com- 

 fortable; how much it is worth to prevent accidents that might cause abor- 

 tion and the ruin of valuable cows by having their udders tramped on by 

 neighbors or by cows leaving the barn. 



If that is worth anything to you, add your estimated saving from this 

 source to the saving of labor, the increased milk yielH, the saving of fuel 

 and the saving of feed. 



Now, total this up — leave out of consideration all profit received through 

 securing more customers and better prices if you operate a milk route; don't 

 take into account the satisfaction of maintaining a sanitary, model dairy barn; 

 forget about the better prices you receive when you come to sell cows be- 

 cause of their showing off to better advantage in James stalls; omit from 

 your figuring the benefit received by making it easier to get and keep hired 

 help (for hired help prefers every time to work in a barn equipped the James 

 Way) ; give no thought to what it may be worth to you in helping to keep 

 the boys on the farm; and disregard the protection given you, your hired men 

 and family by having a safe way to handle the bull. 



If you figure it carefully you will know our customers are far within the 

 truth when they say that James equipment pays for itself the first year. 



Now, don't you see that whether you buy James equipment or not, you 

 are paying for it anyhow? 



// Vou haven't James equipment, vou pav out the monev anvn>a\), in 

 unnecessary cost of caring for the cows in the barn, in wasted feed, in extra 

 help, loss of time, ruined udders, mdl^ that \)ou dont get that you might just 

 as Well have had, in needless doctor hills for the cows, and hv other losses 

 and Waste that Would be prevented bv James equipment. 



So long as you are paying out this money anyhow, why not have James 

 equipment to show for it? 



Why not take this money that is being expended each year without get- 

 ting anything permanent in return for it, and change it into this James Way 

 investment that will pay for itself the first year and thereafter give you a 

 large increase in your income? 



Can you afford not to modernize your barn the James Way? 



