e 



^<5Ee JAOQGS I^JAV 31 



"Safety First" 



How olten the newspapers lell ihe tale of some fanner's untimely death or terribl 

 crippling under the hools and horns of a supposedly gentle bull — for almost invariably 

 it IS the "gentle" bull that maims and kills. 



One handles with care the bull that is known to be vicious; but the gentle bull 

 gradually gains one's confidence and trust until some day the killing instinct suddenly 

 comes. 



In most ol the newspaper accounts merely a bare recital of the facts of the occur- 

 rence IS given. 



But to the man of imagination, familiar with the nature of bulls, even these bare, 

 skeletoned news reports are filled with tragedy. 



He sees not only the untimely carrying away of a man from his sphere of useful- 

 ness, but he sees the deeper tragedy — the wife, suddenly bereft of her husband, the 

 little children depn\ed of a father and protector, the farm left \vithout a guiding and 

 directing head. 



He sees the stunning, sudden blow, the bitter anguish, the empty days that follow. 



And he wonders why men will continue to risk not only their own lives, but the 

 welfare of the wives and children to the mercies of a powerful brute that knows no law 

 other than that of might. 



He wonders why men will persist in trusting a bull in the face of the terrible acci- 

 dents that happen daily. 



He wonders how often men must be told that no bull is trustworthy, that it's bull- 

 nature to attack suddenly, without warning, viciously, without provocation. 



Don't trust the bull! Don't trust any means of handling him except one in which 

 you are sure of having and keeping the upper hand. 



Remember the experiences of scores of maimed, crushed men the past year! It is 

 better to be safe than sorry. 



James "Safety First" Bull Staff 



(PATENTED 



The main purpose of a bull staff is to protect the life and safety of the man handling 

 the bull. A good staff is insurance against terrible accidents and even death. 



The stafi must be built to stand up under tremendous strain when the real test comes. 

 The James "Safety First" staff is designed not only to protect the rnan handling the 

 bull, but that, like a curb bit on a horse, the animal may be more easily controlled. 



The lock hook has roughened edges; a pressure of the staff against the bull's nose 

 or a slight turning of the staff gives control of the animal whether walking in front of 

 him or at the side. The pinch of the rough edge promptly brings him to time. 



The hook is automatically kept locked by a strong spring inside the handle of the 

 staff. The hook can be unlocked only by pulling on the ring in the handle; release the 

 ring and the lock snaps shut. 



A pull on the ring unlocks the hook, so that it can be easily inserted in the ring in 

 the bull's nose, reaching in through the stanchion or through the gate paneling if that 

 be necessary. There is no chance of the bull unlocking the hook. 



The staff is 5 feet in length, weighs 6'/4 pounds. Made of 1 /.^ in. O. D. steel 

 tubing, thickness of pipe wall about /^3 in., with malleable lock hook and malleable 

 handle, riveted on with -^^, x '/4 in. rivets. There is no wood used in this staff. 



Finished in two styles: No. 2, the staff, lock hook and handle are sherardized ; No. 

 2-N. P., the lock hook and handle are nickel-plated with the staff frnished in battleship 

 grey enamel, baked on. 



The No. 2 is the more satisfactory for everyday use, but for show purposes where 

 an especially handsome finish is desired, the No. 2-N. P., is often preferred. 



