320 <^5^ JAOQGS TjJQl^ 



He is well known at home and abroad as a successful business man in the 

 best sense of the term. 



Mr. W. D. James, our Secretary and General Manager, scarcely needs 

 an introduction to any dairyman who is at all familiar with current improve- 

 ments in dairy barn building and equipment. 



His name is associated inseparably with progress in dairy barn architec- 

 ture and m methods of handling dairy barn work. He is regarded by leading 

 dairymen throughout the country as an authority on dairy barn construction. 



The barn adopted some years ago by the Wisconsin State Board of 

 Agriculture as the model dairy barn at the Wisconsin State Fair Grounds, 

 is familiar to all who have attended that fair and to many others who are 

 readers of the dairy and agricultural press. 



Mr. James' plans were chosen as the best from those submitted in open 

 competition by architects and other experts. 



In the years that have passed since this first public recognition of the 

 worth of his idea in barn designing, Mr. James has designed hundreds of 

 the largest and most practical dairy barns of the country; thousands of other 

 barns, both large and small, have been built from plans drawn under his 

 direction; and other thousands of barns have been remodeled in accordance 

 with his suggestions and plans. 



Prominent dairymen from coast to coast seek his services. It is the good 

 fortune of the patrons of this concern that Mr. James is associated with us, 

 for every buyer of our barn equipment is given the benefit of his special knowl- 

 edge and long experience in barn designing. 



Mr. James was born and raised on a dairy farm; and as a boy and man 

 became thoroughly familiar with the business of dairying. His genius as an 

 inventor has solved and is solving many of the problems and difficulties of 

 the business, making the life of the average dairyman easier and dairy profits 

 bigger. 



The Company 



Although the company is comparatively young, having been organized 

 under the laws of Wisconsin in 1906, its growth has been very rapid, until 

 now it has an authorized capital stock of $500,000.00. 



The real beginning, however, was back on the James farm near Wales, 

 Wis., where the first James stalls were made in the old blacksmith shop on 

 the fann. Later, more stalls were made in the village near by. 



One day it happened that Mr. C. P. Goodrich saw the "new-fangled" 

 stall in use on a farni where he was visiting, and so impressed was he with its 

 sanitary features and labor saving devices that he drove over to see the 

 inventor. 



As a result of the acquaintance thus begun, a company was organized to 

 handle the proposition on a large scale and the business moved to Ft. Atkinson. 



