CHAPTER XXI 



SELLING SQUAB BREEDING STOCK 



Raisinj^ Breeding Stock a Pleasure — Proving' that Young Birds are 

 Mated Before Selling Tiieni — Proper Advertising Mediums — 

 Placing Proper Prices on Breeding Birds — Properly Prepared for 

 Shipment — Knowing How to Select Squabs to be Raised — Advertis- 

 ing Gained from Exhibiting — Gi\-ing Customers a Little More 

 Than They Expect. 



Some breeders do not like the idea of killing squabs bvit prefer 

 to raise and mate them and then put them on the market as 

 breeding stock. This part of the pigeon lireeding business can 

 be made to pa\' liandsomely if proiierly managed and is a very 

 pleasant part of the business. 



In another chapter we have described how youngsters should 

 be properly cared for, cooped, and raised so we will here con- 

 cern ourselves, at present, only with the sale of tlie adult birds. 



Before offering any pair of birds for sale \\'e should always 

 make sure from our records that they have actually produced 

 at least two pairs of white meat scpiabs of the proper size. 

 This will al.)solutely prove that they are mated so as to produce 

 properly and the right kind of scpiabs for the market. Of 

 course, in order to place our stock before the public we must 

 select an advertising medium. The best one that we know of 

 is one of the leading pigeon periodicals as in them your adver- 

 tising will reacli those people that are more or less directly 

 connected witVi the pigeon !)usiness and are interested in ^^•hat 

 you have for sale. From time to time, as your business grows, 

 you might place a small advertisement in the poultry magazines 

 In the classified ad department or in the same department of 

 the leading Sunday and daily newspapers. You will find that 



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