196 PROFITABLE PIGEON BREEDING 



Office Department has no facilities for refrig-erating- services. The 

 result is a lot of decomposed Squabs. 



Then again, there are shippers who do not properly ice Squabs, believ- 

 ing that just a little ice will carry the shipment through. 



If these evils could be corrected all the shipper would have to do 

 would be to find a place where he would receive a g"uaranteed price, — 

 a house with a good reputation — and we know that this game would 

 then be placed on a more substantial and profitable basis. 



However, there are just as many receivers who need suggestions for 

 improving the Squab Industry in general as the breeder. 



For example, we spend a good many hundreds of dollars advertising 

 Squabs, — trying to get the public to use this commodity, etc., — while 

 other receivers will just sell to certain clubs and hotels who will oc- 

 casionally place Squabs on their bill of fare. 



But what we believe would really result in a greater demand for 

 Squabs and higher prices as well as increased profits for breeders 

 would be a general advertising campaign, giving the public a thorough 

 knowledge of the benefits to be derived from eating Squabs, — the same 

 as the Grapefruit Industry, which but a very short while ago was on 

 unknown factor. 



The writer would be glad to receive o copy of your manuscript when 

 completed. 



In the meantime, if there is any further information that I can give 

 you let me know, and I will be glad to comply with your request. 

 Very truly yours, 

 SECURITY PRODUCE. COMPANY, Inc. 

 SR^SM S. ROSENTHAL. President. 



