Your Outlet 



Witliout dcsiriiiK, in tlii' least, to detract from the im- 

 portance of matters siicli as breed selection, adequate 

 iiousing facilities and proper care, we wish to impress on 

 the mind of the Pifjeoii Hreeder that upon his OUTLET, 

 in othei- words, his means of MARKETING the finished 

 product will dei>end HIS I'ltOFITS. The advantases of 

 improved stock, good ipiaiters and faultless care can he 

 entirely dissipated tJirough the employment of liaphazard 

 marketing methods. To this feature moi-e failures in tlie 

 pigeon breeding l)usiness can \nidoul)tedly l)e truthfully 

 attributed than any other. 



WILSON & CO. as a house financially strong, a liouse 

 of quality, a ho\ise of service and unquestionable integ- 

 rity, is nationally known and affords you an ideal means 

 of contact with the consumer of your product. In con- 

 signing your shipments of dressed sqiuibs to the vmder- 

 signcd, you will assure yoiu'self of receiving every penny 

 tliey are wortli. 



W /A /7 



WrLSON & CO. 



W \y 



308 W. South Water Street, 



Chicago, Illinois. 



