CHAPTER XI 



THE MARKETS 



The secret of selling eggs and stock at a profit may be told in one 

 word: 



Advertise ! 



And the secret of continuing to sell year after year may be told 

 in one word: 



Quality ! 



Advertising will sell; but unless the quality Is there, to back the 

 advertising, there can be no permanent business. 



Knaves have bought space in magazines from fawning publishers, 

 and by thus sharing their plunder have robbed the public for a time; 

 but only for a time. Their fraudulent claims and "strains," backed 

 by no real quality, have been exploded, and they have disappeared 

 one after another. 



There is a right way to sell, and a wrong way to sell. 



The wrong way — in selling market eggs — is the ordinary hit or 

 miss — usually miss — "farmer" method. Eggs gathered and sold at odd 

 times — stale, fresh or spoiled — never assorted for shape, size or color — 

 and bartered at the village store at the lowest rate. Stock carried 

 over long after it has ceased to pay. Young stock sold when prices 

 are at their lowest. 



The right way to sell what is known as "commercial" poultry and 

 eggs, is to take pains — lots of pains — and do business in a business- 

 like way. 



