64 POULTRY SECRETS REVEALED. 



Advertise. 



Talk big. Tell what you have done. Make a noise. That is all 

 in the way of business, and it is legitimate business. 



Don't scatter your shot. Better put a good advertisement in one 

 prominent magazine than a little card in twenty. 



If you have a good "selling face," have a cut made from your 

 photograph and use it. But if you look like a poet, or a prize fighter 

 or a "confidence" man — as the best of us may do — then keep your face 

 out of print. 



Advertise. 



But advertise according to the season. 



Don't offer eggs in October, baby chicks in November, nor stock 

 in April. 



Eggs for hatching should be advertised in late winter and early 

 spring; baby chicks from early to late spring; stock in the summer 

 and fall. 



At the outset you cannot expect to secure the prices that are 

 paid old breeders. But don't give your eggs away. Three dollars a 

 setting is better than thirty cents. 



The secret of getting better prices for your stock is this: Have a 

 competent judge score them and furnish a score card numbered to 

 correspond with the leg-band on each bird scored. Have this card 

 made out with ink or an indelible pencil, and signed and dated by 

 the judge. This gives each bird a standing and a value. 



Advertise. 



