72 POULTRY SECRETS REVEALED. 



individual birds as Fishel, Tompkins, Cook, Tecktonius, or Kaufmann 

 and Windheim. But if he charges as much for stock as these well- 

 known breeders charge, the buyer will, naturally, go to them. The 

 beginner, therefore, must make his prices low at first, or he will do 



no business. I 



One secret of success — which is a "secret" only to the more obserr- 

 ing — is that of advertising. 



One of the "secrets" of successful advertising is to tell the truth. 



Don't imagine that because some big swindler buys his way Into 

 print, filling page after page with lies about his "strain" — ^which he 

 "originated" by the simple process of hiring somebody to buy some 

 birds for him. — don't imagine, I say, that he is successful. He may 

 carry on his nefarious business for a time, but, sooner or later, he 

 pays the penalty. Don't imagine that the poultry business Is all 

 crooked, and that you, too, must be a crook, because some "system" 

 knave is advertising, with apparent success, that he has made tens 

 of thousands of dollars with poultry on a few square feet of land. 

 There is but one end to all such cheap rascals. Either they quit sud- 

 denly or land in the penitentiary. 



Lying never pays. 



Therefore tell the truth. 



At the outset you will find that the "Classified" advertisements 

 pay the best. These cost a few cents per word, and give better re- 

 turns for the money invested than can be had in any other way. 



From November to May, inclusive, you should advertise eggs for 

 setting — also stock, if you have any for sale. From June to October, 

 inclusive, advertise your breeders which you may have for disposal 



