POULTRY SECRETS REVEALED. 73 



and also your young stock. Give prices for single birds, pairs, trios 

 and pens. Make your prices low. Advertise in a few of the best 

 poultry magazines. Don't expect too mucb at first. You won't get rich 

 In a month, nor a year, nor in several years. But if you tell the 

 truth, if you carry out every promise, if you give your customers a 

 little the best of it every time, you will surely— though perhaps slowly 

 —build up a business that will lead to fortune when the "get-rlch- 

 quick" knaves are "broke" or wearing stripes. 



Even in your small advertisements be careful what you say. 

 Don't brag. 



You may have a wonderful pullet with an apparently authentic 

 trap nest record of 256 eggs in a year. Even if so don't pretend that 

 this pullet is a "flock" and advertise that your "flock has an average 

 of 256 eggs in a year." 



Be modest. 



Look through the advertisements of men who have made a worthy 

 name in poultrydom, and notice how little they boast. Isn't it better, 

 then, to copy such men than to follow some ignorant faker who tries 

 to push himself ahead by stupid bragging and untruthful boasting? 



If you are in doubt, then your experience will give the answer. 



You will need printed matter. A neat circular giving your win- 

 nings — if you have made any — or of the birds from which your stock 

 came; a modest letter-head and envelopes to match; labels for your 

 egg boxes. These you will need at the outset. The circular and letter- 

 heads should be of the very best quality — best paper, ink and workman- 

 ship. As soon as possible have photo-engravings made from good 

 photographs — for pictures are great pullers. Never use "stock" cuts. 

 They cheapen you in the eyes of most people. 



