1360 Tur VecerasLe Lypustry 1x New York State 
money for a product which meets with his approval, but it is diffi- 
cult to convince him that the article is worth more to him than his 
cash, unless it is satisfactory. Second, that the product should be 
harvested at the right time to carry to its destination in good con- 
dition. Third, it should be packed in the package which meets 
with the approval of the particular market to which it is to be 
shipped. 
It should be packed attractively, but never so as to deceive or 
defraud the buyer. It is better to have the contents of a package 
prove better than the face rather than poorer. Then it will win 
reputation and consequently customers. And, understand, the 
time is ripe for community or collective selling of crops. 
The manufacturer who has most nearly reached the acme of 
perfection is he who has specialized in his business. He gives 
special attention to so producing that he will have the highest 
quality of product at the minimum cost. The man who accom- 
plishes that gives no heed to the disposition of the product except 
to learn the public demand so he can meet it. 
ADVANTAGE OF COOPERATIVE SELLING 
On the other hand, the product is sold by men who are equally 
as expert in salesmanship, thoroughly acquainted with the de- 
mand of every market, with transportation conditions, with the 
trend of prices in the past, and alert to every phase of the science 
of distribution of his particular commodity. 
It will be said that the vegetable grower is not large enough, 
individually, to carry on this kind of business, except when he is 
close to a special market; but collectively he can accomplish the 
desired results. 
The public packing house where the products can be graded to 
well established standards; a system of pooling whereby the oc 
casional loss which is sure to occur to every shipper can be dis- 
tributed over a larger volume of business, thereby becoming only 
an incident; and finally the employing of special expert salesmen, 
will place the grower in a much more advantageous position. 
