94 



THE MARKETING OF WHOLE MILK 



As the number of milk dealers has decreased, the amount 

 of duplication has decreased, as is indicated by the follow- 

 ing table: 



Table XVIII 

 Saving Resulting from Consolidation of Milk Companies in Four Cities 



City 



No. of firms 

 combining 



Total no. 



of routes 



before 



combining 



No. of routes 



eliminated 



by combining 



Per cent of routes 

 eliminated 



Chicago, III. . . 

 Springfield, O . 

 Qeveland, O. . 

 Toledo, 



60 

 36 

 S3 

 6S 



Total 8 214 



Weighted average per cent eliminated 



18 

 6 



23 

 7 



54 



30.0 

 17.3 

 43.2 

 10.8 



25.2 



A survey in Rochester, New York, indicates a possible 

 reduction of delivery labor expense in Rochester, if all the 

 delivering were done by a unified system, of approximately 

 37 per cent of the present cost.^ 



A unique suggestion has recently been made for the 

 reduction of delivery expense. A writer in The Country 

 Gentleman, January 3, 1920, describes his method of de- 

 livering fresh milk right to consumers in eight and a half 

 quart cans at one dollar per can or twelve cents a quart. 

 The consumer is furnished with quart bottles into which 

 he empties the milk which has been delivered to him in 

 the can, after which he places the bottles on ice. Two 

 days later the milkman calls for his empty can and leaves 

 a full one. This method, however, obviously has decided 

 limits because of the unusual quantity taken by each cus- 



* Report of Rochester Milk Survey, by the Committee of Public Safety of the 

 Common Council, Dec, 1919, p. 126. 



