262 THE MARKETING OF WHOLE MILK 



the dealers and producers and aids them in coming to an 

 agreement. At the same time his presence gives the 

 public a feeling of confidence in the data presented by 

 either side in substantiation of its claim, and counteracts 

 any feeling on the part of the public that it is being im- 

 posed upon whenever prices are increased.' 



Section 6. The Store or Milk Station as a Solution 



The place of the store in our milk distributing system 

 has already been quite fully discussed.* Little can be 

 added here except to call attention to the proposal in 

 connection with the other remedies suggested. The store 

 or milk station fills a place, but, as above shown, to at- 

 tempt to make it perform a function for which it is not 

 at present adapted would increase rather than lessen the 

 evil of duplication in delivery and would therefore not 

 decrease the expense of getting the milk to the consumer. 

 Aside from the doubtful point of greater economy, the 

 store or milk station method, if adopted generally, would 

 lead to more irregular consumption of milk — a change 

 which our dietitians would thoroughly deplore. 



Section 7. Zoning of City to Eliminate Duplication 



Another proposal is to zone our cities and allot each 

 of the various dealers to particular zones, so as to eliminate 

 duplication. So far as elimination of duplication of de- 

 livery service is concerned, this plan would solve the prob- 

 lem, but the public would be far from satisfied to be con- 



' In the spring of 1920 the Franklin County, Ohio, grand jury, after going 

 into the local milk problem from every angle, recommended that a milk price 

 arbitrator be appointed in the Columbus District. 



JChap.IV, Sec.7. 



