APPENDIX D 



{Copyright, 1908, by Elmer C. Rice) 



Squab market prospects for 1908 and 1909 are excellent, as encouraging as they ever have 

 been — always a hungry demand. 



To keep the subject up to date we give on the following pages a fresh lot of facts bearing 

 on the industry. 



We have pictures mostly contributed by customers to whom we have sold breeding stock. 



During the past ten years the demand for squabs has more than kept pace with the supply 

 and this is true today (January, 1908) although the supply has been systemized by us and 

 enormously increased, for in this period we have sold over half a million Homers, and we 

 estimate that now there are breeding on the Western Continent, from these Plymouth Rock 

 Homers, at least two millioa pairs of Homers. The squabs from these Homers bred from stock 

 originally sold by us are in every market on this continent where poultry is sold. 



These figures show what we have done for the squab industry, and they are conservative. In 

 fact, before we began shipping breeding stock, the squab business was of no volume. Our 

 methods and our birds have created this new vast industry. Our efforts, of course, would have 

 been useless without the co-operation of a large and enthusiastic body of customers, whose 

 joyalty is our pride and satisfaction. 



Let the good work go on. More people are going to eat squabs. Squabs for dinner are now a 

 settled habit with hundreds of thousands of families. Our advertising constantly in the best 

 periodicals suggests every week to many new people that squabs are a new delicacy for their 

 tables, and thus the demand grows. 



We print on left-hand pages immediately following letters received in December, 1907, from 

 three representative New York squab buyers, Messrs. Silz, McLaughlin and Heineman. We 

 have selected these to show the present eager market for squabs bred from our birds. They 

 were written by these dealers when prices for everything were temporarily set back by the 

 short-term panic. Prices for squabs during 1908 and 1909 will be as high or higher than in any 

 previous year. 



We have selected these New York marketmen for reference because they have been largely 

 instrumental in working with us to standardize and develop the national squab market. Mr, 

 McLaughlin's system of grading by weight per dozen is now in common use not only in his own 

 city but all over the United States. Refuse to ship your squabs to anybody who offers you a 

 small price based on count. Grade your squabs by weight and get what you are entitled to for 

 the big squabs bred from our birds. Weigh them yourself and you will know just what you will 

 get from the dealer. 



You will see in Mr. Silz's letter that he is pleased to get squabs from our birds because they are 

 so much better. Mr. McLaughlin advises our breeders, and to keep free from other kinds. 

 Messrs. Heineman advise the use of nothing but our best breed of birds. This is expert testi- 

 mony by practical business men who control the squab trade in the largest city in America. 



Knapp & Van Nostrand, 208 to 243 Washington street, New York City, write us under date of 

 December 4, 1907, stating that they are paying the following prices for squabs. (This firm 

 divides with the three others above mentioned the greater part of the enormous New York 

 squab trade). " Ten to twelve pounds to the dozen, $4.50; nine pounds to the dozen $4.00; 

 eight pounds, $3.25." Their letter continues : " We receive and sell hundreds of dozens every 

 week. Squabs from shippers mentioning your company compare favorably with general receipts 

 Sales have increased in New York." 



When customers of curs wish to begin shipping squabs to the four firms above mentioned 

 or any other New York squab dealer, we give letters of introduction which will smooth the way 

 for them. 



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