APPENDIX G 



The year 1909 was notable in the squab and pigeon world by reason of two 

 important happenings: the founding of the National Squab Magazine and 

 the organization of the National Squab Breeders' Association. The maga- 

 zine is a monthly periodical. The first number issued bore the date Febru- 

 ary, 1909. At this writing (January, 1910) twelve numbers have been issued 

 and the second year begun. This periodical was an instant success, taking 

 at once a commanding position. It is the first successful attempt made in 

 this country to print a handsome, up-to-date squab or pigeon periodical with 

 only original articles and illustrations giving instruction by competent 

 writers. A flood of letters at once poured in commending the undertaking 

 and with its third month's issue the magazine had the largest circulation of 

 any pigeon periodical. So valuable and interesting has been each number 

 of the magazine that subscribers obtained through the summer and fall called 

 for back numbers in such volume as to exhaust the supply of all single back 

 issues. At present, copies of the double holiday issue dated January, 1910 

 (the last issue of volume one) are on hand and will be supplied as long as they 

 last at twenty cents each, or that issue will be given free to all who subscribe 

 for one year during the first three months of 1910. The price of each regular 

 month's issue and of specimen copies is ten cents. The price of one year's 

 subscription is one dollar (for Canada, $1.24). A few bound volumes of the 

 first year's issue were placed on sale January 1, 1910, at five dollars a volume, 

 transportation charges prepaid. 



The owners and publishers of this magazine are the Squab Publishing 

 Company, 220 Purchase Street, Boston, Mass. The magazine is open to all 

 for both contributions and advertising, for all breeds of pigeons. The adver- 

 tising rate is low, and advertisers have been getting amazing results on 

 account of not only the largest circulation but also the high quality of the 

 readers, who are able to buy. The magazine has a strong editorial staff, hav- 

 ing the exclusive services of the best writers on squab and pigeon topics. It 

 is a periodical of genuine interest and value, serving only the special industry 

 of squab raising, and as such is recognized by the United States Government 

 and admitted to the mails at pound rates. 



We commend this magazine highly. We write for it and take subscrip- 

 tions for it. We urge everybody interested in the subject of pigeons or squabs 

 to subscribe for it. It will be found really original, helpful and entertaining. 

 It is entirely different from any other periodical. Any person who sub- 

 scribes through us and is not pleased with the magazine can apply to us and 

 get his money refunded. 



By permission of the Squab Publishing Company, owners of the copyrights, 

 we print on the following pages, cut and condensed, a selection from the 

 hundreds of articles printed by the magazine during 1909. (The first volume 

 of the magazine contains over four hundred pages, each page 73^ inches by 

 10 J^ inches) . We have selected accounts written mostly by customers of the 

 Plymouth Rock Squab Company, who bought either Homers or Carneaux, or 

 both, of us. Those who wish to duplicate the successes which these are 

 making should get our birds and our help. 



We have also reproduced on the following pages recent letters from leading 

 marketmen, and these are stronger than ever in giving us credit for the found- 

 ing of the squab industry and for the remarkable excellence of the Plymouth 

 Rock squabs which now dominate every market wherever squabs are sold. 



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