SELECTION OF LOCATION ‘29 
be satisfied and will be able to make a per- 
manent business before he buys. 
But location as to market or more partic- 
ularly as to the shipping point is very import- 
ant. A retail merchant usually selects his 
place of business in the heart of the retail sec- 
tion regardless of the rent, but the manufac- 
turer selects his more as to shipping facili- 
ties and the saving of rent. While the 
poultry business is really both manufacturing 
and retailing still the producing end is of 
most importance in the matter of location, 
for the eggs may be produced on land worth 
$25 an acre just as well as on other land 
worth several hundred. A crate of eggs or 
poultry leaving farms 20 miles and 100 miles 
from their destination in the afternoon would 
‘arrive together at the market the following 
morning ; but the 75 miles might mean con- 
siderable difference in the expenses of the 
arid’ on which the plant is located. 
“Again the greater distance from the. city 
market right bring one in contact with a 
summer colony, in which case the, product 
in the summer, when city people. usually 
write, “Do not send any more eggs until 
September,” would meet a ready market at 
good prices. My experience with the sum- 
