4 
MARKETING THE EGGS 111 
where you need to get some of that “busi- 
ness ability” at work. So, the first market, 
the wholesalers, may as well be passed by if 
you expect your books to look encouraging 
to you at the end of the year. 
There is the hotel trade. Perhaps most 
novices have this market in their minds as the 
road leading to great profits, believing that as 
soon as their plants are in operation, all the 
hotel buyers will come begging them for eggs 
at any old price they will ask. Do not base 
your hopes too high on the hotel trade for 
“oft expectation fails, and there where most 
it promises.” The hotel buyer is like most 
other people in that he wants all he can get 
for his money, and he is in a better position to 
get what he wants than the average user of 
eggs; for, being a large buyer of not only eggs 
but other articles of the food, he can get 
better prices, and better service than can a 
small consumer. So the small poultryman 
will find that if he gets any offer at all it will 
be so mighty close to the wholesale price 
that he would hardly distinguish the diff- 
erence. Besides a steady supply would have 
to be guaranteed that would bother the 
beginner who has not had at least a year to 
study conditions. An exception might be 
