MARKETING THE EGGS 118 
to others, and acting as a link in an endless 
chain will probably result in new customers 
keeping up to increased production. 
Two years ago I took four dozen eggs to 
my former home and sold them to the neigh- 
bors. From that time I have not had to ad- 
vertise or solicit orders, as my customers did 
the advertising for me. Since then I have 
shipped home 50,000 eggs. I have not asked 
as high prices as some say can be had, be- 
lieving that a ready sale with no surplus left 
on hand to worry about is better than hold- 
ing the eggs for higher prices. 
The consumer who honors you with his 
or her custom, should certainly have some 
share in the saving due to the method of 
doing business. The great argument of 
many for the lowering of prices is the elim- 
ination of the middleman. While that seems 
to be an impossibility except to a limited 
extent, still, if you sell direct, consumers are 
entitled to some division of the profits that 
would otherwise go to a couple of middle- 
men; otherwise their advantage in doing 
business with you is only the fact that they 
get a good article. The middleman in some 
form, however, in general business, cannot 
be done away with for the needs of some 
