MARKETING OF BROILERS 138 
FALLACIAL RECKONINGS 
The first poultry book I read setting forth 
the fortune to be made from poultry had it all 
figured out that each week the plant would 
ship 40 or 50 broilers as regularly as clock 
work. The incubators would always hatch 
the same way, the brooders and everything 
always working in unison toward success, 
always good luck, with regular income each 
week. There was no chance of failure or 
disappointment! These statements may be 
useful to all of us encouraging us to bigger 
things; but after you have put in your first 
year, your books before you, see if it would 
have been safe for you to have started busi- 
ness, using some of these figures for your 
basis of figuring! 
Be assured, however, that you will be able 
to sell your broilers even the first year. Sell 
them just as soon as they have arrived at the 
proper weight, as it will not only return you 
some money but every cockerel sold is one 
less to feed and look after and perhaps inter- 
fere somewhat with your care of the pullets. 
The pullets are to be your future source of 
revenue, and should have every care and at- 
tention that will help to develop them into 
strong early laying birds. 
