PARM BUTTBRMAKING 127 



Marketing Butter. For fancy trade, one-pound prints 

 wrapped in parchment paper are the most popular. These 

 prints are made witli a small hand printer (Fig. 51) 

 which -should have the dairyman's monogram cut into 

 it. The imprint of the monogram in the butter will serve 

 as a guarantee of its genuineness. It is also desirable to 

 have some neat lettering on the parchment wrapper, such, 

 for example, as Fancy Dairy 'Butter, Cold Spring Dairy 



Fig. 52.-Print Butter Box. 



Butter, Golden Jersey Butter, etc. Prints must be kept 

 cold to preserve their attractive rectangular appearance. 



The best prices for butter are realized by selling it di- 

 rect to the consumer. With dairymen who retail milk 

 and cream, this method of marketing not only yields the 

 best prices but is also the most convenient, because the 

 butter can be disposed of at the same time as the milk 

 and cream. 



A covered box like that shown in Fig. 52 is best 

 adapted for carrying print butter to market. Ice may be 

 packed in the box with the butter during warm weather. 



