166 VEGETABLE FORCING 
automobiles. If an article is not attractive it is not likely 
to sell well. Vision must be appealed to if we wish to 
make prompt sales at good prices. When the eye is 
pleased, the mind usually decides quickly and favorably 
as to the value of the article. This is practical psychology 
applied to salesmanship. 
Now, various factors are involved in the art of making 
greenhouse vegetables attractive when offered for sale. 
The variety grown is an important consideration. For 
example, curly-leaf lettuce is much more pleasing in ap- 
pearance than plain sorts, and bright red tomatoes are 
preferable to dull red specimens. The form of the product 
is also important. No one would claim that an ill-shaped 
cucumber is as attractive as one that is uniformly 
cylindrical except at the ends. 
Numerousillustrations might be given to show that both 
color and form are important factors in relation to the 
attractiveness of vegetables. The choicest and finest ones 
will fail to fully please the eye of the prospective pur- 
chaser unless they are graded and packed in the proper 
manner. Packages which are small, neat, clean and con- 
veniént appeal to the vision, and if they are filled with 
superior vegetables, tastefully arranged, they will not fail 
to command attention. 
Mention should also be made in this connection of ty- 
ing materials, oiled paper, labels, trademarks, etc., which 
not only attract attention, but convey the impression 
that the vegetables are of special quality. The appear- 
ance of the market wagon and team, or of the delivery 
truck, as well as the neatness and personality of the sales- 
man, should also have consideration. 
Harvesting.—Each crop should be harvested at the 
proper time to obtain the highest yield without sacrificing 
quality. Over-ripeness should be carefully avoided, for 
such a condition always impairs quality. 
Various kinds of baskets and crates are used in gather- 
ing the crops. If the houses are small the products are 
