MARKETING 171 
ment of every specimen, so that the arrangement of layers 
and rows of individual. specimens will be orderly and 
systematic. Lining the inside of packages with white or 
perhaps colored paper produces a pleasing effect. At- 
tractiveness is often secured by wrapping each specimen 
with soft paper, which may. bear the name and address 
of the grower. The use of paper in this way also helps 
to insure the safe transportation of the vegetables with- 
out bruises or other mechanical injuries. Radishes, rhu- 
barb, etc., tied with blue or red tape always present a 
pleasing appearance. 
Honest packing is absolutely essential. The vegetables 
at the bottom of the package should be just as good as 
those on the top. If there is any difference in this re- 
spect, it is better to have the specimens of less merit on 
the top. This will not only be an agreeable surprise to 
the dealer or to the consumer as the package is emptied, 
but it may cause him to place another order with the 
grower who has not deceived him. However, it is always 
better to have the produce run uniform throughout the 
package. 
It is also important to give full measure. Partly filled 
packages, though the vegetables may be of the highest 
Fig. 58.—Corner of packing room in a well-managed establishment. 
