174 VEGETABLE FORCING 
cold while the vegetables are being transported to market. 
Refrigeration—When carloads of greenhouse vege- 
tables are shipped to distant markets during the months 
of June and July it is necessary to ice the cars.. 
Pre-cooling.—Sometimes it is an advantage to pre-cool 
vegetables before they are sent to market. An Ohio 
grower has found a cold storage room adjoining the pack- 
ing room a great advantage. It is commodious, and the 
large double doors permit the entrance of a loaded truck. 
During hot weather a picking of tomatoes may be made, 
if desired, on Saturday afternoon and held in prime con- 
dition for the Monday morning market. This cooler is 
also valuable for the temporary storage and cooling of 
crops grown out of doors. 
Advertising—There are numerous ways of advertising 
greenhouse vegetables. The vegetables themselves, if 
high in quality, are the best advertisement. A neatly 
painted and lettered wagon or auto truck will gain pub- 
licity for the grower. Attractive brands and trademarks, 
placed on the packages or wrapping papers, are always 
effective. It sometimes pays to place advertisements in 
newspapers which circulate in towns or cities where the 
vegetables are sold. Gate bulletins, if vegetables are sold 
at the greenhouse, will attract patrons. Circulars or 
letters sent to the homes of prospective buyers, giving in- 
formation relating to the quality and wholesomeness of 
the vegetables, should increase the volume of business. 
Co-operative associations are not as common as they 
should be among gardeners who are growing vegetables 
under glass. Some of the Cleveland, Ohio, growers have 
found it an advantage to conduct a co-operative sale 
store. A strong organization has been formed at Ashta- 
bula, Ohio. 
An interesting organization has been formed at Grand 
Rapids, Mich. The organization consists of about 30 
greenhouse men who have their goods sold for them 
