. INTRODUCTION. 



The greatest opportunity in Florida is offered in the line 

 of agriculture or vegetable raising. You will find other 

 occupations filled to the limit. There is hardly a day during 

 the entire year that the Florida farmers cannot be growing 

 or harvesting some crop. As to the markets for this pro- 

 duce, there are hundreds, yes, thousands of cities through- 

 out the country that never see Florida produce on the 

 markets. The reason for this is that the larger markets 

 consume the entire output. The growers will find that as 

 the supply of Florida vegetables increase, new markets will 

 open up for them. The newcomer into Florida must realize 

 that the methods of planting and cultivating differ in this 

 State from any other section of the country, and to make 

 a success of trucking in Florida you will have to farm 

 according to the methods in vogue here. I will endeavor 

 to give you complete directions for each crop, will also give 

 you an idea of the dififernt kinds of implements required. 

 The heavy teams and machinery used in the North and 

 West are worse than useless here. We use lighter and less 

 expensive tools, as the work is done on a smaller scale, and 

 is properly described as intensive farming. An acre in the 

 North which will yield $25.00 worth of produce may be 

 made to produce $150.00 worth of potatoes here, $300.00 

 in cabbage, or perhaps $500.00 in onions, cauliflower, or cu- 

 cumbers. The Sanford growers make as high as $1,000.00 

 per acre on celery and lettuce. I am inserting a clipping 

 taken from The Florida Times-Union under date of Janu- 

 ary I, 1911, showing what vegetables actually sold for in 

 Sanford this season : 



''The growers of Sanford celery delta are very jubilant 



