The Opportunity of the Dealer 



operations in the city. Inasmuch as the 

 dealer is thus intimately concerned in the 

 status of his farmers, it may not be too much 

 to suggest that the dealer should know his 

 farmer as man to man; that with the busi- 

 ness relations should go hand in hand a per- 

 sonal one, from which could result a better 

 knowledge and understanding of each 

 other's difficulties and through this a cor- 

 dial co-op^pation for the betterment of their 

 mutual interests. Certainly the dealer can 

 work great improvement at the dairy farms, 

 and he is the man to do it. 



His moral influence in a dairy community 

 can count for much, and in one way at 

 least, if in no other, can this be exerted. 

 This is in the matter of handling and pro- 

 tecting milk once the farmer delivers it into 

 his charge. In other words, the dealer's 

 country establishment, be it creamery, ship- 

 ping station, or what not, should be an 

 object lesson in the care of milk. 



Further, he could erect a model cow barn 

 and maintain a dairy that would be a school 



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