34 REPORT OF THE FOREST COMMITTEE 



Go in strong for local commercial aspects and figures of forest industry. See 

 that every meeting, report, or visit of outsiders, in any way connected with forest 

 industry, is reported as local news and carries desired points. Educate lumber- 

 men and foresters to collect and supply such information. Above all, try to 

 have some one man on each paper handle this material, thus educating him to 

 do so properly. Show him the value of this as stock in trade for him. If 

 possible, get one or more prominent dailies to run a forest and lumber column, 

 just as many do a shipping column, pointing out how this will insure circulation 

 in lumber districts and aiding them to push such circulation. 



Collect photographs to carry frequent feature articles in the magazine sec- 

 tions of the dailies. 



Trade Papers. 



Classify lumber, agricultural, and other technical trade papers and furnish 

 with specially adapted regular news letters. Regularity is important to impress 

 with importance. Make them newsy enough to get space, yet always weave in 

 the importance of forest industry. It is well to cultivate distant trade journals, 

 as well as those in the region involved, so as to use in local argument their 

 interest and endorsement of work in hand. 



Patent Publications. 



Opinions dififer as to the value of these, some authorities believing that the 

 compliment of special communication to country editors, and the printing on the 

 live news side of the sheet, outweighs the certainty of "patent insides" or "boiler 

 plate." But they are certainly useful as auxiliary, and sometimes to carry car- 

 toons. Their co-operation requires full understanding with the publisher as to 

 space, policy, and interests of his patrons. 



Magazines. 



Get as many articles as possible about timber, lumber, fire prevention and 

 forestry printed in the magazines. Even better than acceptance of your own is 

 to furnish the material to well-known staflf writers whose statements are con- 

 sidered unbiased. There is a wealth of material in the hands of forest workers 

 that would be welcomed by such writers. Whenever successful in getting such 

 a "flash," send marked copy to every local paper of any importance suggesting 

 quotation and citing it as convincing evidence of the importance of the subject. 



Interviews. 



Keep in touch with prominent workers in forestry and lumbering, whose 

 statements are considered technically reliable and worth space, and urge them to 

 prepare or lend their name to interviews on suggested topics. Do the same with 

 well-known authorities not in the industry and consequently considered unbiased. 

 Use these frequently, also keep several in reserve to be available when needed in 

 any particular crisis. 



