40 REPORT OF THE FOREST COMMITTEE 



country maps bearing corner inserts arranged for with the publishers — these are 

 old ideas capable of indefinite extension. Guide-boards, fence signs advertising 

 local stores, calendars, etc., can carry a line at small or no cost. 



Stationery and checks have both been used to popularize epigrammatic mot- 

 toes like "Timber makes pay checks ; burned timber pays no wages," or "You get 

 this money because Oregon has timber," until they become unforgettable. Nor 

 are these confined to stationery and checks. A few hundred rubber stamps, with 

 accompanying ink pads, in the pockets of industrious friends throughout the 

 State, will improve an astorishing number of objects, fixed and portable, before 

 they wear out. 



Fairs and exhibitions of all kinds afford space for models, cards, charts and 

 pictures. Holiday and festival processions admitting business fioats wiii ceriainiy 

 welcome one exploiting forest industry and protection. Fairs may also be made 

 to impress the public with the essential part of forest industry in community life 

 by getting up contests similar to the well-known plowing contests or the rock- 

 drilling contests familiar in mining regions. Log-rolling, chopping and sawing, 

 loading and unloading, etc., are spectacular and would also add to the effect upon 

 those unfamiliar with the industry by collecting the lumber workers in a way to 

 illustrate their numbers. 



Speaking and Writing. 



Aside from the newspaper and magazine work discussed elsewhere, the in- 

 formation for which all private and official forest agencies are repositories should 

 be made available for the many people who can use it publicly. Their numbers, 

 their geographical distribution, and their influence make such people far more 

 effective distributors than the original collecting agency. Consequently the latter 

 should make a point of cultivating such distribution and of getting a reputation 

 for willingness to provide anything, from notes to a written speech, without any 

 retention of credit. Club speakers and committee chairmen, boards and com- 

 missions, and public men and women generally are not averse to showing broad- 

 ness and technical familiarity through our help if assured that we will protect 

 them thoroughly. 



Public speaking ourselves is effective largely in the measure that we realize 

 how to add to what we actually say to the actual audience. The fact that we are 

 on any program is a recognition of the importance of our business and our topic 

 that should be made to impress those who do not recognize this importance. So 

 what we say, and the fact that we said it, should be given the utmost publicity. 

 It is well to prepare our own synopses for newspapers, bringing these things so 

 as to count the most in fewest words, and to keep close watch on any publication 

 of proceedings by the meeting itself. Very often, if the space accorded us is 

 limited, it is preferable to use practically nothing of our real talk, but to make our 

 appearance on the program carry something we believe more effective upon the 

 ultimate reader. 



