12 Hubbard's poultry secrets. 



money would be going out and nothing would be coming in. 

 The first of September he should insert a small advertisement 

 in three of the leading poultry papers, in order to dispose of 

 what stock has been hatched from the eggs bought in the 

 spring. After the ad. has been placed, inquiries will begin to 

 come at once. Any new Poultry Plant must offer more in- 

 ducements and better value than the well established plants, if 

 it wants to dispose of the stock. 



Upon receiving an inquiry, he should study the buyer's 

 wants carefully and describe the breed of birds the buyer 

 wants according to his description, making sure when he ships 

 the order that it fulfills the description given in the letter. He 

 should offer to fill the order without any money in advance and 

 express prepaid. This would give the buyer a chance to ex- 

 amine the stock free of charge, and, if he sends stock just as 

 described, the buyer will have double the value the breeder 

 asks. For example, if the buyer can't afford to pay over five 

 dollars, make sure you send a ten dollar specimen ; or, if the 

 buyer is willing to pay $15.00 or $20.00, make sure you ship 

 a specimen that is worth $30.00 or $40.00. Now, by follow- 

 ing this method, he would land nine out of every ten inquiries 

 that he received, and he would soon dispose of what stock he 

 had for sale. Giving double value for the money received from 

 customers would be the best advertisement a plant could have. 

 The money received from these sales will partly, if not wholly, 

 cover the expenses of the plant for the first year. This would 

 make the owner of the plant feel much better towards his man- 

 ager than if he had bought one hundred breeders, among 

 which were many ribbon winners, and built many houses and 

 yards, thereby having a deficit of many thousand dollars. 



I would not sell the chickens I raised from the trio, as they 

 would be the real foundation on which I would hope to put 

 the plant on a paying basis. The best pullets raised from the 



