CHAPTER XIII 
MARKETING 
THE producing of apples is a comparatively easy accom- 
plishment, as any even the most neglected and uncared 
for of English orchards can sufficiently demonstrate. But 
to produce year after year a sufficient crop of apples of 
really good quality, equal to the best recognized com- 
mercial standards, is a very different thing. No art can 
be more difficult, no art requires a higher degree of skill 
or a more alert and more flexible intelligence. No art 
requires closer and prompter attention, and more effec- 
tive application of labour; and, also, no art is more 
fascinating. But when you have grown apples that will 
bear the scrutiny of the modern commercial standards, 
you still have facing you what is undoubtedly the most 
difficult and delicate part of the fruit-rancher’s calling. 
You still have to market your crop, by selling it at the 
best price. 
Now, owing to the geographical position of British 
Columbia and the distribution of population over the 
world, this province must of necessity be an exporter. 
The fruit-growers must sell their produce in markets 
which are in many cases thousands of miles distant, and 
in all cases are several hundred miles removed from the 
localities in which their apples are grown. As yet the 
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