72 MARKETING 
small shipments have gone to Australia, chiefly from the 
Okanagan Valley, and also from Grand Forks. 
At first, as I have already said, the fruit-grower who is 
still new to the business will be wise to sell through his 
local Fruit-Growers’ Association. Individuals can and do 
ship out their own produce to the prairie towns ; but they 
need to be sure of their ground, and equally sure of them- 
selves—namely, that they can guarantee nothing but 
perfectly satisfactory fruit, and see that their guarantees 
are conscientiously carried out. There are no established 
markets in the smaller towns, and customers are obtained 
there only by personal private arrangement. In the 
larger towns there are wholesale fruit dealers and agents to 
whom fruit may be sent, in some cases to be bought by 
these firms, in other cases to be sold by them on com- 
mission. The firms to whom the fruit is consigned will 
nearly always pay the freight or express charges on 
delivery. 
The Old Country, especially such large towns as 
London, Liverpool, Manchester, Glasgow, and Belfast, 
are all eager to buy British Columbia apples, but it is com- 
paratively few that British Columbia is able to send them. 
Another clamorous customer is Australia. In 1908, 
and again in 1911, she made a legitimate business demand 
for 100,000 boxes of British Columbia apples. On the 
former occasion it was for 100,000 boxes of Wealthy. At 
that date the entire province did not produce 100,000 
boxes of all varieties of apples put together, let alone 
of the one variety of Wealthy. In 1911, British Columbia 
sent, I believe, something under 5,000 boxes, or not 
one-twentieth of the quantity demanded. 
