ble customer! Talk about the good qualities of the Runner 

 eggs, and especially about their size and their sweetness. They 

 have both, so that your arguments are ready for you in the goods 

 you have to sell, regardless of the class of goods your grandfathers 

 sold. If you have eggs enough to warrant it, put an advertise- 

 ment into your town paper, offering eggs at a stated price, and 

 telling the points in which they are superior to hens' eggs. When 

 the people have read it times enough, they will believe it. This 

 is the best way to make a market for any poultry products, if 

 you have enough to make it an object. It costs very little, and it 

 enables you to sell birds when they are ready, instead of holding 

 the good till the backward catch up, which they seldom really do. 

 Besides, if you word your notices to that end, you are educating 

 your possible customers up to your class of product, and when 

 they want stuff, they will seek you. 



While I do not, at present, urge that the Indian Runner 

 be grown specifically as a market duck, our recent experience 

 shows that it can be thus grown, and profitably so. We placed, 

 in the village paper, a fifteen-word advertisement offering table 

 ducks, at door, alive, at one dollar each. A single insertion sold 

 all we had to spare, within two weeks. A little earHer, we made 

 an opening into the trade of a high class city club, at the same 

 price, dressed. It makes little difference as to the last, if one 

 have the time for the work, as the feathers will more than pay 

 for it. Inasmuch as ducks, like the commoner fowls, come about 

 half males, there is always a surplus of these. There will also 

 be a proportion of old ducks to work off, each year. I think it 

 would be better, in general, to send these in one lot, to a city 

 market, and always dressed, as live ducks shrink much in weight 

 in shipment. 



Selling anything is a psychological experience. Many are 

 good salesmen, because they have some natural keenness which 



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