94 COMMERCIAL POULTRY RAISING 



Publicity. — Summing up the entire situation, it behooves the 

 poultryman to take advantage of every means at his command 

 to gain pubHcity for his plant and its products; he should leave 

 no stone unturned to keep in the limelight, and in so doing he 

 should be careful to conduct his affairs in a dignified, reputable, 

 business-like manner — paying the same strict attention to de- 

 tails that are found among progressive merchants generally. 



