CHAPTER THIETY. 

 ADVERTISING. 



This chapter is written for the benefit of breeders who 

 are selling pedigreed stock for breeding purposes, and I 

 want them to consider the matter of advertising, one of the 

 most important parts in the business. First is the breed- 

 ing of the right kind of hogs to furnish breeders. The 

 next thing is the proper care of them until they are 

 ready to ship to the breeders. Then comes advertising 

 which is as important as anything else, for without adver- 

 tising of some kind there will be little or no business. 



I have mentioned in a previous chapter, that the matter 

 of attending the County Fair circuits and showing was one 

 way to commence a good line of advertising, and after a 

 little experience at County Fairs, to take a step a little 

 further up, and show at the State Fairs and large exposi- 

 tions, or in other words increase the show ring practice 

 as you increase your knowledge of the business, and ability 

 to bring out the right qualities in animals. This show 

 ring experience and mingling with hundreds of farmers 

 and others, is a good way to start a permanent acquain- 

 tance, and establish the business, and the orders taken 

 while at the County Shows should be almost enough to 

 dispose of the surplus for the first year or two, and when 

 later the larger shows are made the sales should increase 

 accordingly. 



The young breeder should at these shows keep' a list of 

 the names of all men with whom he becomes acquainted and 

 who are interested in his breed, as well as a list of the men 

 to whom he sold pigs. 



Besides the advertising made at the shows, the breeder 

 should be a liberal advertiser, not only with his Breed 

 Organ but with other leading reliable publications that go 

 to the homes of the better farmers and breeders. While 



