SUPPLEMENT 
NATIONAL STANDARD SQUAB BOOK 
By Expmer C. RIcE 
Every year shows a healthy growth in the squab industry and in our 
business, which has become the largest and most successful in the world : 
in the pigeon or poultry line, and is expanding steadily, requiring every little 
while new buildings, larger business offices, more help—and the growth is 
going steadily on, with every prospect of a like increase the coming year. 
On April 1, 1904, to get more room for the Boston office, we were obliged 
to move from No. 9 Friend Street, and are now located at 287 Atlantic 
avenue, Boston, where in a new modern building and with our quarters fitted 
with every convenience for the rapid: and accurate handling of business, 
we have, the largest space in New England devoted to the pigeon or poultry 
or kindred trade. 
Our Manual, the National Standard Squab Book, is the best-selling work 
on breeding or farm-life ever published in any country, and has been carried 
in the mails to every part of the civilized world. 
We do not speak of these matters to magnify what we have done, but 
because they are an assurance to new customers that we are entitled to their 
confidence and patronage. Weare grateful to the men and women who have 
eee us so bountifully with their trade, and intend to merit further con- 
ence. 
We have an extremely modern equipment in our Boston office for handling 
correspondence, including a $200 system of business phonographs, Edison 
patents. Mr. Rice handles the important part of the large correspondence, 
dictating personal replies to phonograph cylinders which are taken by 
young women and transcribed on typewriters. By the use of this phono- 
graph system, easy, full and correct replies for all letters are possible. 
Our business is too much a matter of pride with us, too large, and too 
successful, to permit of a single patron being dissatisfied. We have spent 
over $100,000 to put our trade on a firm and successful footing and we cannot 
afford to run the risk of displeasing a customer. If resources, skill and 
experience count for anything, and we think they do, we intend to keep on 
furnishing the best Homer pigeons possible, and patrons can rest assured that 
they are getting for their money the greatest possible value. Moreover, 
we have one price to all; the customer in California can buy of us as cheaply 
as our next-door neighbors. Our farm is always open to inspection and 
customers may make their own selection of breeding stock, if they desire. 
Our general advertising in the high-class magazines and other periodicals 
not only induces the breeding of squabs but also leads people to eat squabs. 
For every one who sees our advertising and writes for particulars and starts 
breeding, there are a score of men and women who inquire of their butchers 
or marketmen for squabs in’ order to eat them. Squab dealers in every 
section of the United States and Canada are reporting an increased demand 
with which the supply cannot begin to keep pace. ; ae 
We take some pride in the squab industry. We were the pioneers in it 
and we put it on a commercial basis. We have fostered it on correct lines 
and according to sound business principles, and the growth has not been a 
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