114 NATIONAL STANDARD SQUAB BOOK 
“boom,” as some other things in the past have been boomed, but has been 
steady and sure and successful. We paint no extravagant picture as to the 
profits of squab raising, and we show proofs every step of the way—stories 
of success of our customers who started green and are making money. 
That there are occasional failures is to be expected. We give no recipe 
and sell no machinery for transforming an incompetent person who fails at 
many tasks into a success. But the history of this industry and of our 
business demonstrates with a power that cannot be denied that squab 
raising is right. : 
No business climbs up the hill of profit steadily for any length of time 
unless it is absolutely fair, advertised by true statements, and giving a true 
money’s worth. When we began to tell the country about squabs, people 
would come to our office and say, ‘‘Well, it reads pretty good, but is it true?” 
We did not have much evidence ready then, but we have now. Our answer 
is the present condition of the squab industry, forging ahead with giant » 
strides to its place alongside of eggs and poultry, millions of dollars in value, 
and the unsolicited letters from our customers which we print, showing the 
most remarkable and convincing progress of this breeding. 
We have already printed a great many of these letters in years past, and 
we print more in this Supplement. We have room here to show only a 
small part of such testimony. For every letter printed here we have scores 
just as convincing. These communications have come to us unsolicited, 
day by day, as the business brought them, and more are coming every day, 
and they are our answer to doubters. They are the proof that what we say 
about the business and what we teach in the Manual, is true, and is being 
worked out successfully. We do not print the names and addresses of the 
writers: of these letters because many of them are regular buyers of our 
birds, and moreover, we cannot advertise other breeders free of charge. 
These letters and the testimony they give are valueless if they are not 
genuine. Each and every one is genuine, and moreover, we guarantee 
their genuineness, and will produce the originals at any time to satisfy 
anybody. In these days when many ‘“‘testimonials’’ are unblushingly 
“worked up’ without a shadow of foundation, there are skeptics, and to 
such who cannot come to Boston and see us, we recommend that they send 
one of the commercial agency men to make the inquiry and. handle the 
evidence. We have never yet had the genuineness of our letters from 
customers questioned, for they ‘‘ring true’ and are in the simple language 
of facts which cannot be counterfeited, but we are ready at any time for 
any doubter. 
What others have done and are doing with our, birds, you can do. 
KILLING MACHINE. To kill squabs with 
extreme rapidity we have made a machine 
with which the operator can work with much 
ease and satisfaction. The method of tweak- 
ing the necks which we describe and illustrate 
in the Manual is slow when compared with 
the work of this machine, and is repugnant 
to many, especially women. 
The illustration shows the construction 
clearly. The neck of the squab is placed 
between the movable arm (or lever) and the 
lower arm, and the lever is brought down 
upon the neck, breaking the bones, crushing 
the spinal cord and killing the squab instantly. 
The operation produces no blood, nor does 
it break the flesh. The two edges of the 
upper and lower arms, where they come to- 
gether against the neck of the squab, should 
