APPENDIX D 
(Copyright, 1908, by Elmer C. Rice) 
Squab market prospects for 1908 and 1909 are excellent, as encouraging as they ever have 
been — always a hungry demand. 
To keep the subject up to date we give on the following pages a fresh lot of facts bearing 
on the industry. 
We have pictures mostly contributed by customers to whom we have sold breeding stock. 
During the past ten years the demand for squabs has more than kept pace with the supply 
and this is true today (January, 1908) although.the supply has been systemized by us and 
enormously increased, for in this period: we have sold over half a million Homers, and we 
estimate that now there are breeding on the Western Continent, from these Plymouth Rock 
Homers, at least two million pairs of Homers. The squabs from these Homers bred from stock 
originally sold by us are in every market on this continent where poultry is sold. 
These figures show what we have done for the squab industry, and they are conservative. In 
fact, before we began shipping breeding stock, the squab business was of no volume. Our 
methods and our birds have created this new vast industry. Our efforts, of course, would have 
been useless without the co-operation of a large and enthusiastic body of customers, whose 
doyalty is our pride and satisfaction, 
Let the good work goon. More people are going to eat squabs. Squabs for dinner are now a 
settled habit with hundreds of thousands of families. Our advertising constantly in the best 
periodicals suggests every week to many new people that squabs are a new delicacy for their 
tables, and thus the demand grows. 
We print on left-hand pages immediately following letters received in December, 1907, from 
three representative New York squab buyers, Messrs. Silz, McLaughlin and Heineman. We 
have selected these to show the present eager market for squabs bred from our birds. They 
were written by these dealers when prices for everything were temporarily set back by the 
short-term panic. Prices for squabs during 1908 and 1909 will be as high or higher than in any 
previous year. 
We have selected these New York marketmen for reference because they have been largely 
instrumental in working with us to standardize and develop the national squab market. Mr. 
McLaughlin’s system of grading by weight per dozen is now in common use not only in his own 
city but all over the United States. Refuse to ship your squabs to anybody who offers you a 
small price based on'count. Grade your squabs by weight and get what you are entitled to for 
the big squabs bred from our birds. Weigh them yourself and you will know just what you will 
get from the dealer. 
You will see in Mr. Silz’s letter that he is pleased to get squabs from our birds because they are 
so much better. Mr. McLaughlin advises our breeders, and to keep free from other kinds. 
Messrs. Heineman advise the use of nothing but our best breed of birds. This is expert testi- 
mony by practical business men who control the squab trade in the largest city in America, 
Knapp & Van Nostrand, 208 to 243 Washington street, New York City, write us under date of 
December 4, 1907, stating that they are paying the following prices for squabs. (This firm 
divides with the three others above mentioned the greater part of the enormous New York 
squab trade). ‘ Ten to twelve pounds to the dozen, $4.50; nine pounds to the dozen, $4.00; 
eight pounds, $3.25.” Their letter continues: ‘‘ We receive and sell hundreds of dozens every 
week. Squabs from shippers mentioning your company compare favorably with general receipts, 
Sales have increased in New York.” 
When customers of curs wish to begin shipping squabs to the four “firms above mentioned, 
orany other New York squab dealer, we give letters of introduction which will smooth the way 
for them. 
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