164 THE Cl'LTURE OF TOTSAGCO. 



element of " cheek " is removed the market is lost. A bad tobacco is 

 not wanted unless the consumer through long usage has become 

 accustomed to the bad tobacco and perverted his taste. The produc- 

 tion of a bad tobacco seldom pays, and rarely merits consideration. On 

 the other hand, tlie production of an unusually high-giade tobacco 

 with an established reputation will pay under most adverse conditions 

 of transportation and expensive labour. 



Only thoroughly aged tobacco, and the best grades of the type, 

 should be sent to the market that is being developed. Extreme care 

 must be exercised in the packing, and the .style of the package should 

 conform with the .standards and customs of the market shipped to. 

 Honest packing should be supplemented by careful labelling of the 

 package with the shippei''s name and the description (jf the contents, 

 so that credit may be given to whom it is due. Once a demand has 

 been created, never, no matter how great the inducement may be, - 

 lowei- the standard (jf quality. The prospects of mcjre than one 

 tobacco have Ijeen ruined by laxity in this regard. To recover a 

 reputation is more difficult than to create one. 



Khiidesia appears to have a climate and soil in certain .sections 

 favourable to the production of high-grade tobacco It rrray be that 

 certain localities are adapted to a superior' leaf ; if this I)e so, settlers 

 in tho.se localities ai'e to be congratulated, for the prodrrction of high- 

 grade cigar leaf insures prfjsperity. Nothing can be fully deterrrrirred 

 withorrt experiirrerrts, which, properly conducted, will give us our 

 answer, and point oui- way to the future. 



