46 MAKING HORTICULTURE PAY 



so good, of course, but this is more than offset by 

 the increase in keeping quality. 



" All cellars for the storage of fruit and vege- 

 tables should be as cold as possible without freez- 

 ing, and should be aired as often as the outside 

 temperature will admit. If inclined to dampness 

 quantities of air-slaked lime should be placed there 

 in boxes or pails. This will absorb the moisture 

 and gases and keep the cellar dry and sweet. From 

 time to time through the winter I sort my apples 

 and take out all that have begun to decay. These 

 I feed to the hens or pigs. The fruit lying next to 

 that which has begun to decay will be injured in 

 flavor and likely to rot." 



ADVERTISING FRUIT FOR SALE 



At a recent fruit growers' meeting considerable 

 attention was attracted to the exhibit of boxed 

 apples by the uniform packing, but more especially 

 by the way which the exhibitor, Fall Brook Farms, 

 was taking to advertise the fruit. A neat four- 

 page circular showing two full-page scenes on the 

 farm, the other two pages telling of the farm's 

 products, was being handed to visitors. This cir- 

 cular not only described the orchards, but men- 

 tioned the other farm products, such as pigs, seed 

 corn and oats, hay, pears, peaches, etc. In dis- 

 cussing the picking and packing, the circular reads 

 as follows: 



" All our fruit is handled with care. This costs 

 us more, but it insures you a better product. Fruit 

 is picked by hand into a basket and picked out of 

 the basket when needed for packing. It is not 

 poured out. Apples need to be handled like eggs. 

 All apples are wiped, wrapped singly in tissue paper 



