ORCHARD FRUITS 47 



bearing our trade mark, and packed in paper-lined 

 boxes. But one grade of fruit is packed in boxes, 

 and that is the best. The number of apples in a 

 box varies with the size ; it may be 45, 96, 128, or 

 up to 200. Specify the size you desire when order- 

 ing. We guarantee this fruit to be well grown, 

 well packed; and to be in sound condition when it 

 leaves us. If it arrives otherwise you will do a 

 favor by notifying us of the fact at once." 



Following this quoted paragraph are brief notes 

 concerning principal varieties the farm has to sell, 

 as follows: 



" Baldwin, a good size red apple, a good keeper, 

 and suitable for eating or cooking. Northern Spy, 

 an apple of the highest quality, spicy, red and 

 yellow streaked, excellent for dessert or cooking. 

 Rhode Island Greening, a green apple, sub-acid, and 

 excellent for culinary purposes. Roxbury Russet, 

 an admirable late apple with a russet and green 

 skin, usually used for dessert." 



From these quotations the reader will gather 

 valuable hints as to satisfactory ways of disposing 

 of produce. Nothing is so useful in building up a 

 business as a clear-cut policy like that indicated 

 above. The customer very soon learns to know 

 that the farmer can be depended upon, and, with 

 this knowledge, will not be tempted to go elsewhere 

 in making purchases ; indeed, he will often place 

 orders ahead. This is well attested by many who 

 have tried the plan. 



THE APPLE 



The apple succeeds over a wider territory than 

 any other temperate climate fruit ; it offers wider 

 opportunity for utility than any other fruit, and it 



