344 Western Live-stock Management 



individuals and to save the enormous commissions and 

 salesman charges that are necessary under the company- 

 plan. These abuses of the system usually offset the 

 advantages. The companies that are really satisfactory 

 have often joined together of their own volition and 

 bought the stallion direct from the breeder or dealer. 

 Such companies are most satisfactory when the number 

 of members is small and when they are men that can 

 work together. 



Another method which is being encouraged at the 

 present time is selling direct to the buyer. The proper 

 development of the pure-bred horse business depends 

 largely on both the buyer and seller. If the business 

 can be developed so that the buyer takes the initiative, 

 as with other kinds of live-stock, it will be a great benefit 

 to the stallion and mare trade, and will also be one of the 

 most potent factors in the improvement of the grade 

 horses throughout the country. This method requires 

 that the buyer develop more or less initiative and that 

 the breeder be advertised so that the buyers will know 

 who they are and what kind of stock they can obtain. 



Many breeders sell direct to dealers, who in turn ad- 

 vertise the horses and sell to the ultimate purchaser. 

 This method is a very good one and one that probably 

 always will be used. The stallion dealer is gradually 

 taking up this method instead of importing as he has done 

 in the past. When such a trade can be worked up, it 

 will be for the benefit of the small breeder, as it will give 

 him a reasonable market for his stock. He cannot expect 

 to receive as high a price as he would if selling direct 

 to the ultimate buyer, but should obtain a good profit 

 on the animals produced. Selling horses requires con- 

 siderable ability on the part of the seller and entails 



