360 Western Live-stock Management 



MARKETING 



The common market for most stockmen is the local 

 horse buyer. This local horse buyer usually spots horses 

 for the larger buyers who come through the country 

 at certain periods. When such a system is in use, and 

 especially if there is any competition, a fair price is usually 

 paid the farmer. These men want the horses in good 

 flesh so that they are ready to ship to the central markets. 

 In some sections, cooperative horse marketing is meeting 

 some favor. By this method the men who have some 

 horses to market go in together and make up a car-load 

 and send to the larger city horse markets. When handled 

 in this way they are consigned to some commission man 

 who handles the selling end of the proposition. When 

 it is not possible to get in touch with buyers from the 

 outside, usually a local buyer can be obtained by present- 

 ing the horses at local shows and otherwise advertising 

 that they are for sale. The European governments buy 

 war horses only at the central markets, but scattered 

 through the country are local buyers who usually operate 

 for some of the larger firms that are established in the 

 central markets. It is seldom that any war horses are 

 sold by the producer direct to the foreign governments, 

 but in common practice, they are handled very much as 

 other market horses and change hands several times 

 before reaching the consumer. 



