As soon as you can take care of any orders for stock or eggs, begin 

 to advertise. And never forget that without advertising you cannot 

 succeed. 



And never write to an interested person on plain stationery. Use 

 nicely printed letter heads, envelopes, cards and circulars. Use a picture 

 of the fowls you breed. And when you ship eggs or fowls use your own 

 printed tags or labels. The price of one fowl or one sitting of eggs will 

 outfit you with nice printing to start with, and as your business grows 

 you can elaborate to your hearts content along this line. But don't think 

 you can get along without printed stationery. It can't be done. Never 

 sell a cull bird or egg. Use all such for home consumption or market. 

 Don't ship anything you tirouid not be willing to have shipped to you at 

 the same price. Cull your own breeding pens as closely as you do the 

 birds you sell; your future success depends on your maintaining high-class 

 birds in your own flock. 



Be not over-anxious to make big money too quickly. You must bide 

 your time. Let your flock increase each year in both quantity and quality. 

 As your flock increases in size, increase the size and number of your ad- 

 vertisements. After the first three years you will be astounded at the 

 increase in your business and profits. The Fancy poultry business you 

 do one year helps to dp more business the next; one satisfied customer 

 brings another; an advertisement a year or two old sometimes create busi- 

 ness; each year added to your breeding a certain breed adds to your sta- 

 bility and reputation as a breeder, with its consequent advantage in get- 

 ting more orders and better prices. 



There is no secret to success in the Fancy Poultry business. It is 

 open to everybody; needs but a few dollars capital to begin, and just 

 naturally and inevitably grows into as large and profitable a business as 

 you choose to allow it. 



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