I THE FANCY POULTRY BUSINESS j 



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"W he difference between a Breeder and a Fancier is largely one of Dollars 

 and Cents. 



A true Fancier must be a good Breeder, and a successful Breeder 

 surely is a Fancier. 



A Breeder makes some money with poultry, but the Big Money in 

 poultry is made only in the Fancy. 



People discover this,and jump into Fancy poultry, and therein they 

 fail. 



Fancy poultry is not a job to be jumped into. The shores of poultry- 

 dom are strewn with wrecks of those who jumped into the Fancy poultry 

 business. And these wrecks are almost all due to the fact that the breed- 

 ers endeavored to enter the Fancy wrong-end-to; that is, they made much 

 noise in the beginning, and ended in a whisper. Their experience in the 

 Fancy was Big end first, which is contrary to all rules of business success. 

 And yet success is so simple, so easy, and so sure that any person, — 

 clerk, school child, farmer, mechanic, laborer, professional or business man 

 or woman, need not hesitate to undertake it, if they have a liking for it. 

 The chicken business is not unlike other business. If you have no 

 liking for it you should not attempt it. It offers interesting and healthful 

 diversion, real pleasure and much profit to those who are interested in 

 fowls, and like them. 



Do not think that it is necessary to own a farm, or have an expensive 

 equipment to enter the poultry business, or conduct a Fancy poultry 

 business successfully. 



I know of a family who started with less than a dozen baby chicks, 

 and within a very few years, from this very modest beginning, from the 

 profits of their flock they built a fine hennery one year; the following year 

 they bought two nice fur-lined coats and a foxy diamond ring for their 

 master and mistress; the next year a player piano. Would you like to 

 have a few hens do this for you? As I said in the beginning of this ar- 

 ticle it is simple, easy, and sure. 



You will notice I said this little flock "in a few years" did so and so. 

 The person who is unwilling to wait these few years had better invest his 

 money in mining stock. You can't start in Fancy poultry in one year and 

 make money, so don't attempt it or expect it. And I might as well have 

 said two years as one. 



The first year or two you are in the Fancy poultry business few peo- 

 ple will know it, unless you spend money out of all proportion to your 

 business, in advertising. And the object of this article is to show how 



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