A DUAL PURPOSK TYPE 3S 



the conversion of his raw material, of feed, into a linlshed product 

 of meat and eggs. Nature covers his farm with plants, both grass 

 and cereals, which are nourished by earth, air and water. They take 

 the inorganic materials and elaborate them into a living structure 

 which serves as food for his animals. Thus the farmer is essentially 

 a crop grower and feeder of livestock, not particularly a breeder, and 

 it is plain that he must look to the constructive breeder for the efficient 

 animals that can meet his requirements and produce economically the 

 maximum of what the market requires. 



He is buying that kind of livestock, with the result that purebred 

 cattle and swine are selling at higher prices and are in greater demand 

 than ever before. He is buying purebred stock because it alone may 

 be depended upon to possess linebred and established uniformity and 

 usefulness. This explains the top prices at the sales we read about. 

 It accounts for the public sale of fifty Duroc-Jersey hogs by a breeder 

 in Nebraska at an average of $1,021 each, followed in the same season 

 ( 1919) by a breeder in Ohio who gathers together fifty-four speci- 

 mens wdiich auction at an average of $1,018 each. In the season of 

 1918-1919, as reported by the Duroc-Jersey Bulletin, there were 175 

 sales of Durocs at which 7,729 animals were sold at an average of 

 $208 each. This against 6,950 head sold in 1917-1918 at an average 

 price of $153.88. 



We notice the same widespread appreciation of purebred cattle. 

 For example, 242 Shorthorn cattle were sold in 1916 for $1,000 or 

 more; 543 were transferred in 1917 at $1,000 or over, and in the first 

 six months of 1918 there were 840 Shorthorns that sold for $1,000 

 or more. 



From $50 to $200 frequently is paid for a choice male of the 

 American breeds, and not uncommonly such a sire heads a pen from 

 which $200 to $1,000 worth of stock and eggs-for-hatching are sold. 

 While these sales usually are to other breeders, they in turn sell to 

 their trade, and thus sooner or later the best blood is diffused into 

 the average flocks of the country. Therefore the last analysis shows 

 that the traffic in Standardbred poultry, as in other purebred stock, is 

 based fundamentally on the economic value of the improved races. 

 If it were otherwise there would be no lasting foundation to the 

 purebred business. 



Measuring up to the opportunity. The future in Standardbred 

 poultrj' is for men who can breed good quality, who can organize a 

 business, who themselves can grow bigger with the passing years. 

 How big are you? How big are your plans? What are you aims 

 this year? What is your goal line as chalked on the field of endeavor 

 for ten years hence? Let us sit down and take stock of ourselves, 

 measure our resources, look into the future, and see if our pathway 

 leads to a destination that will be distinguished by the fruits of 

 success. Let us see if we cannot reflect the greatness of the poultry 



